I’m very excited to announce that, in partnership with the evil genius’ over at Backbone Media in Carbondale, Little Bear will shortly become the very first in Yeti’s new line of toddler product ambassadors.  As the following video, shot on location this past weekend while we were waiting for the slow hiking Talweg Creative team to catch up after their drone crashed, shows he puts the hurt on my Rambler bottle on a regular basis.  The burly plastic and stainless has thus far shrugged it all off and only asked for more.

Not only does this put us on the cutting edge of marketing, it surely heralds a new life where our fiscal affluence will catch up with our spiritual and recreational wealth. In the future I look forward to owning an Xterra whose recommended fix list fits on only one page.